As Chief Marketing and Experience Officer, Andrews-Feldman is responsible for all activities related to conceptualizing and implementing market strategy and achieving marketing targets. She is responsible for providing executive leadership and management of SHRM’s marketing activities worldwide.
Andrews-Feldman is a marketing executive and business strategist with 30 years of experience in both B2B and B2C organizations.
Prior to joining SHRM, she was Senior Vice President, Marketing at Merkle Inc., leading the marketing strategy and execution for the performance marketing agency, where over the course of 5 years, she transformed the marketing organization into a strategic asset to the business while gaining recognition with multiple Stevie Awards for marketing and customer experience programs.
Previously, Andrews-Feldman was the Head of Global Product and Channel Marketing at the Corporate Executive Board (CEB). While there, she architected the marketing organization to support 7 practice areas and 54 programs for both acquisition and retention marketing. She also cofounded two marketing-related entrepreneurial ventures in suburban Washington, D.C., one of which was acquired by AES, Inc.
Earlier in her career, Andrews-Feldman spent more than 10 years in the telecommunications industry at both Sprint and AT&T.
She holds a Bachelor of Science in marketing from the University of Scranton and attended Cornell University’s Executive Management Program while at AT&T.