Roy is a digital marketing consultant and CEO of Digital Revamp. Digital Revamp is a leading digital marketing and advertising agency that creates digital communication strategies and launches creative websites and social media content campaigns to grow brands’ or executives’ presence and connect them with their audience.
Roy advises C-level executives on digital storytelling, online strategy integration, executive personal brand, and paid media.
As SHRM’s global digital strategy and growth partner, Digital Revamp has helped establish a cohesive visual brand identity for SHRM and its CEO, Johnny C. Taylor, Jr., across multiple channels. Through monthly collaboration, content creation, and social media engagement with Digital Revamp’s team, SHRM has amplified its online presence to become the leading voice on the future of the workplace with a content reach of over 5 million views annually.
The latest achievement of SHRM’s partnership with Digital Revamp is the recognition of its CEO among LinkedIn’s “Top Voices for Associations and Advocacy,” alongside figures like Justin Trudeau, Bill Gates, and others. Roy advised the Military Health System (MHS) for the Department of Defense on communication strategies and is also a speaker for the US State Department. Roy also serves as a certified Clifton Strengths and High Performing Team coach.
Prior to Digital Revamp, Roy worked for Gallup Consulting. In his work with Gallup, Roy directed various social and digital communications, as well as provided guidance in advertising and brand messaging. Roy led project communication for Gallup clients such as the International Labor Organization and the World Bank Financial Inclusion Index.
Prior to founding Digital Revamp, Roy consulted with marketing agencies across the United States, the Middle East, Gulf Cooperation Council (GCC), and Northern Africa. Roy served as a Senior Digital Media Manager at Middle East Broadcasting Networks and the International Broadcasting Networks, growing their reach to over 20 million on digital media. Roy has been showcased on such outlets as MTV, Sky News, and various panels at the Public Relations Society of America and the American Marketing Association. He has won several social media awards and his work was recognized by SocialWatchlist.com.
Roy received his MBA from Johns Hopkins University with a focus on Marketing. When he isn’t traveling the world or working with his company, Roy can be found at Virginia International University, where he is an adjunct professor.
Roy has posted notable communication and marketing content over the years. His published marketing content has reached over 2 million views on LinkedIn, Twitter, Facebook, Instagram, and through email campaigns.