Sarah McVanel

Chief Recognition Officer, Greatness Magnified

Sarah McVanel helps individuals leverage the power of recognition to retain top talent, fuel healthy teams and sustain healthy bottom lines.



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Sarah McVanel helps individuals leverage the exponential power of recognition to retain top talent, fuel healthy teams and sustain healthy bottom lines. She speaks nationally on the topic, leads workshops, coaches leaders, and conducts organizational recognition program reviews.

Sarah is a Certified Senior Organizational Development Professional (CSODP), Professional Certified Coach (PCC) and Certified Human Resources Leader (CHRL). She is one of 1500 Certified Professional Speakers (CSP) worldwide and Past-President of the Toronto Chapter of the Canadian Association of Professional Speakers (CAPS). She has a BA in Psychology, MSc in Family Relations, and Diplomas in Human Resources and Healthcare Administration.

Sarah has 20 years of experience including at a senior leadership level and now owns boutique firm Greatness Magnified. She is an author of peer-reviewed journals, articles, five books, “Forever Recognize Others’ Greatness: Solution Focused Strategies for Satisfied Staff, High Performing Teams and Healthy Bottom Lines” (2015), “The FROG Effect: Tools and Strategies to Forever Recognize Others’ Greatness” (2016), #GreatnessBizHacks: 100+ Tips to Grow a Profitable, Service-Based Biz you Love, FLIP Side of Failing: How to Recognize and Leverage Greatness in Work and Life (2019) and ROCKSTAR: Magnifying Your Greatness in Times of Change (June 2020).


  • The Frog Factor - The Secret to Attracting and Retaining World-Class Talent!

  • Recognition in a Virtual World: Fuel Trust, Connection & Resiliency Through Challenges & Change

  • The Exponential Power of Recognition: Love Your Job & Reject Burnout!

  • Flip Side of Failing: The Power of Unconditional Recognition in Innovation & Retention

  • Living & Leveraging Your Greatness

  • Collaboration in Action: Solution Focused Leadership


"Let’s stop talking about employee engagement and instead build employee experiences."