Sarah Sladek

CEO and Founder, XYZ University, LLC

Sarah is a best-selling author and CEO of XYZ University. She brings her expertise to audiences worldwide on how to drive stronger engagement with younger generations.



Based out of: Virginia


Sarah Sladek is a best-selling author, speaker, and CEO. Since 2002, her life’s work has been dedicated to helping organizations engage future generations of members and talent.

A former business journalist, Sarah started out researching the shift in human capital in great detail, seeking to pinpoint what was causing sharp declines in membership and employee engagement and identify the solutions to each.

Within a few years, she became a leading researcher of generational shifts, authoring more books and research papers on the topic than anyone else. Her five books include The End of Membership As We Know It, which has remained a best-seller for 8 years. Her latest book, Talent Generation, is based on several years of research and identifies the core strategies essential to engaging today’s talent.

In addition to being a renowned thought leader, Sarah is the founder and CEO of Sarah Sladek & Company and its employee training division, XYZ University. Through the delivery of team trainings and the development of membership and employee engagement strategies, Sarah and her team have helped organizations worldwide grow membership and reduce employee turnover.

Among her other achievements, Sarah co-produced the first interactive course designed to help associations develop a future-focused membership strategy and founded the nation’s first conference focused entirely on bridging talent and leadership gaps in the workforce.

Her expertise has been prominently featured in international media, and she has keynoted events worldwide. Backed by years of experience and supported by solid research, Sarah remains committed to helping organizations engage every generation to thrive and prosper in the new economy.

Available to book as a team with Josh Miller to present Gen X Meets Gen Z on the stage.


  • Talent Generation

  • Gen Z

  • Generations@Work

  • Knowing Y

  • The Future of Membership